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Quote by Carl Gustav Jung
English (Source)
We have to learn directly that something good can be bad and something bad can be good. If you think good, you must take it in the sense of relativity. (...) From a psychological point of view, good is always good compared to something bad. Originally, this sense of good and bad marked favorable or unfavorable. For example, a tribal chief was once asked: what is the difference between good and bad. He replied: if I kidnap my enemy's wife for myself, that is good. But if another chief kidnaps my wife, then that is bad. Thus, they do not differentiate between the moral and the immoral, but between favorable and unfavorable. The superstitious attitude always asks: is it favorable? At this point, the intellect is quite attentive. The concept of morality, on the other hand, was created very late.